2022 awards Guidelines

You can enter any work that is created for the Nigerian and “Ghanaian”.

• The LAIF Awards is open to ALL and ONLY members of the AAAN.
• Non-AAAN members are allowed to enter for just a few categories under different regulations.
• The LAIF Awards is open to all areas of Brand Communication per category – including but not limited to Advertising, PR, Design, Architecture & Interior Design, Live Events & Activations, Sponsorships, Digital Media and Social Media – and any area where a brand interacts with consumers.
• Anyone involved in the creation, publishing or production of the work may submit an entry (including directly from the brand, agency or production company).
• All submissions must have a brand association.
• In the case of multiple agencies working on a particular project/ campaign, all parties must agree on the agency to put in the entry and must have agreed on how the credits will be recognized. Any duplicated entry from another agency with same entry will be cancelled. No refunds will be granted on multiple entries.
• All student work, created and submitted to a registered educational institution from the Eligible agency, may be entered. Unless permission is granted by the LAIF Awards in writing, student work should be submitted by the School/ College/ University, rather than directly by the individual student.

Entries that meet any one of the following 2 options will be accepted:

• CREATED FOR THE NIGERIAN MARKET: Work that has been created specifically for and to run in Nigeria, irrespective of where the work was originated or produced. EXAMPLE 1: A German agency creates a campaign for a USA brand, specifically to flight in Africa. EXAMPLE 2: A South African agency creates a campaign to run in West Africa , for a global brand. NOTE: A Global campaign that happens to flight in the region is NOT eligible.
• CREATED BY THE NIGERIAN MARKET: Work that has been created to run globally, or in any market in the world, as long as the work was conceptualized/originated by companies based in Africa or the Globally.

• All work is judged according to 5 criteria:
• Innovation
• Quality of execution
• Relevance to brand
• Relevance to target audience
• Relevance to chosen medium
• Bronze, Silver, Gold and Grand Prix may be awarded in the main categories.
• Bronze, Silver and Gold may be award to Craft Categories.
• Shortlisted Entries and Winners all get Award Certificates.
• Agency in-house/self-promotional work will be awarded no higher than a Silver.
• EXAMPLE: Self Promotion relates to work done by an agency for itself, its subsidiaries, its holding company or agencies within the same group. As an example a design agency designing its own logo is considered self- promotion.
• The Grand Prix cannot be won by any public service or charity entries, or self-promotional work.
• Public service, charity or self-promotional work can be entered in all categories but must be marked as such on the entry forms. Work that is carried out for any charitable, welfare or public service organization.
• Political parties are not considered public service organisations.
• No work created for the LAIF Season can be entered.
• The LAIF Reps/AAAN Secretariat Reps may contact the agency, brand, or anyone associated with the entry, during entry processing or during judging, should any questions arise related to the entry.
• LAIF will endeavour to move entries to more appropriate categories during entry processing and prior to judging. However, it remains the responsibility of the entrant to submit their entry into the correct category and LAIF will not be held responsible for entries submitted incorrectly. Entrants will be informed of any proposed changes to their entries. During judging the Jury are not allowed to move entries between categories.

For more information about judging please go to the judging section on the website.

• Credits will be used to calculate the Official Rankings – including Brand, Agency and Regional Agency Group of the Year. Individual rankings such as Executive Creative Director are also calculated using the credits you provide.
• Brand, Agency and Agency Group of the Year will be announced at the awards during Creative Week.
• For all other rankings, a period will be provided after the awards for entrants to check and amend credits before the Official Rankings are published. Once published, no more changes to the credits will be accepted.

• All requests to withdraw an entry must be made in writing.
• Requests made prior to the Entry Deadline may be replaced with another entry.
• Entries cancelled after the Entry Deadline may not be replaced.
• No Refunds on Entries: Under no circumstances will refunds of any fees or costs relating to Entries or entry into the Awards be issued to Entrants. The fees paid for Entries are intended to cover the costs of administration, processing and judging the Entries and Awards.
• Any Entries disqualified by LAIF will not be refunded. This includes duplicate entries and Entries that do not follow the specified rules.

EARLY BIRD DEADLINE: Entries Completed. (Entry Form, All Materials Received, and Payment Made) by 31st October, 2022.

ENTRY DEADLINE: Early Birds closes 31st October, 2022 at 23h00 GMT +1). Entries not completed (Entry Form, All Materials received and Payment made) by this date will be charged a 20% late entry fee.

LATE ENTRY: Late entry will commence from 1st of November, 2022 to 6th of November, 2022 at 23h00 GMT +1. ALL ENTRIES closes finally at this period.

ELIGIBILITY PERIOD: 1st July 2021 and 30th June 2022

LAIF CREATIVE WEEK: 21st - 26th November 2022

In the case of campaigns that straddle the eligibility period, e.g. if two pieces of a campaign were published prior to 1 July 2021, and three pieces after that, then the full campaign (all five pieces) is eligible for entry this year. If you have previously entered two of the pieces into last year's awards, you can enter all five pieces into the campaign entry this year.

Single Categories: N50,000 ($71) Extended rate: N60,000 ($84)

Campaign & Multiple Component Entries: N120,000 ($171) Extended rate: N150,000 ($213)

Craft Categories: N50,000 ($71) Extended rate:N60,000 ($84)

All prices are in Nigerian Naira (US Dollar approximate amount).

In the case of campaigns that straddle the eligibility period, e.g. if two pieces of a campaign were published prior to 1 July 2021, and three pieces after that, then the full campaign (all five pieces) is eligible for entry this year. If you have previously entered two of the pieces into last year's awards, you can enter all five pieces into the campaign entry this year.