2021 LAIF AWARDS

Guidelines

LAIF AWARD 2021 ENTRY REQUIRMENTS AND TERMS AND CONDITIONS

 

HOW TO ENTER

  • Participating organizations will decide which of the categories they want to enter for and fill the online form appropriately.
  • Details of the work should be clearly stated – such as Campaign Title, Media, Duration and Credits for the work (Names of Creative Director, Copywriter, Art Directors Etc.)
  • Upload any additional documents that add credence to the entry.
  • Each entry must have a schedule, detailing when and where the ad, content  or  promotion was deployed.
  • Entry must include a summary of the Client's brief in not more than one hundred words.
  • A fee of N25,000 (Twenty-five thousand naira) will be charged for entry into regular categories for early birds.
  • A fee of N30,000 (Thirty thousand naira) will be charged for late entries after the 8th of October, 2021.
  • CAMPAIGN and LAIF EFFECTIVENESS CATEGORIES bear a participation fee of N100,000 (one hundred thousand naira) per entry. 
  • Entries are only valid AFTER payment has been confirmed.
  • Each entry must be accompanied by evidence of deployment (e.g. certificate of transmission, tear sheets etc).
  • All entries must be submitted on or before Friday, 8th Oct, 2021.
  • Each entry must clearly state the media/medium and category being registered for.
  • All entries must have been run/exposed between June 2020 and July 2021. Agencies must provide evidence to back up the claim.
  • Only work originated and created by a Nigerian member-agency qualifies to be entered.
  • All entries must have been run/exposed in media visible to Nigerian consumers.
  • Copyright ownership of the entry must rest in the Nigeria member-agency.

 


 

REGISTRATION FOR ENTRY:

  • NAME OF AGENCY
  • CREATIVE CREDITS
  • CAMPAIGN NAME/TITLE
  • MEDIA/MEDIUM OF EXPOSURE
  • DATE OF SUBMISSION
  • DATE OF CAMPAIGN BREAK
  • CATEGORY OF ENTRY
  • ENTRY FEE DETAILS
  • SUMMARY OF CLIENT'S BRIEF (NOT MORE THAN 100 WORDS)

 


 

MAIN CATEGORIES FOR 2021 EDITION

  • Film LAIF          
  • Press LAIF        
  • Digital and Mobile LAIF            
  • Outdoor LAIF 
  • Radio LAIF       
  • Media LAIF (unique usage of media outlet or aperture)          
  • LAIF Effectiveness Category
  • Campaign Category
  • Promo and Direct LAIF
  • Ideas LAIF

 


 

ENTRIES SHOULD BE SUBMITTED IN THE FOLLOWING FORMAT:

Press  

  • A copy of the brief
  • Scanned copy of the tear sheet
  • A copy of the ad in PDF or JPEG (96dpi RGB)

Outdoor           

  • A copy of the brief
  • A copy of the ad in PDF or JPEG (96dpi RGB)

 
Radio 

  • A copy of the brief
  • Entry in MP3

Digital

  • A copy of the brief
  • Visual reference in PDF or JPEG (96dpi RGB)
  • Link to the portal

TV         

  • A copy of the brief
  • Entry in MP4

 

SPECIAL CATEGORIES

  • FILM CRAFT
  • Best Use of TV Animation
  • Best Production Design and Art Direction
  • Best Film Editing
  • Best Use of Music
  • RADIO CRAFT
  • Best Use of Music
  • Best Use of Copy
  • Best Casting and Performance
  • PRESS CRAFT
  • Best Use of Photo Manipulation and Illustration
  • Best Use of Copy
  • Best Use of Art Direction
  • Best Use of Original Photography
  • DIGITAL CRAFT
  • Best Use of Digital and Social Media Content
  • Best Use of Digital Design

 


 

Works from the following industries are eligible for consideration in the main categories.

  • Food and Consumable Products: Fruit, Vegetable, Rice, Pizza, Oil, Baby Foods, Milk, Butter, Margarine, Chocolate, Bread, Snacks, Ice Cream, Eatery And Savory Foods, Baby Food, Seasoning, Sweeteners and similar FMCG products.
  • Alcoholic Beverages: Beer, Lager, Wine, Champagne, Spirits, RTD Cocktails etc     
  • Non-Alcoholic Beverages: Coffee, Tea, Malt Drinks, Fruit Drinks, Soft Drinks, etc.  
  • Pharmacy  and  Healthcare  Products:  Drugs,  OTC,  Toiletries, Cosmetics and Beauty Soaps, Detergent, Toothpaste, etc.
  • Bank, Investment  And Other Financial Communication: Banks, Bank Products, Debit and Credit Cards, Mortgage Finance and Housing Loans, Insurance, Pension and Retirement Plan Finance, Security and Stock Market (primary and secondary), IPO, Trusteeship and any other Financial Products/Services, Company Merger and Floatation
  • Public, Political And Social Communication: Anti-Drug, Anti-Drink And Drive, Road Safety, Health and Hygiene Awareness, Political And Religious Messages, Government Policies Awareness, Association Union Awareness, Lottery etc.
  • Telecom Product/ Services: Mobile/Fixed Wireless Lines and Products, Internet Services, Recharge Cards, Mobile Devices and Related Telecom Services.
  • Corporate Image: Non-Product Based Company Image, Competition and Event Sponsorship, Masterbrand Campaigns, Season’s Greetings and Relocation.
  • Travel, Tourism and Entertainment: Airlines, Train and Bus Companies, Ferry & Cruise Lines, Travel Agencies, Tourist Boards, Hotels, Resorts, City & Country Promotion. Leisure and Theme Parks, Gyms, Health & Diet Clubs, Sporting Events, Music Festivals, Exhibitions and Shows, Museums, Art Galleries, Cinemas And Theaters, Sports And Outdoor Equipment.
  • General Hardware, Equipment and Electronics: Televisions, Video Players, Audio & Video Tapes, Video Cameras, CD Players, DVD Players, Business Computers and Software, Photocopiers, Fax Machines and Office Furniture, Refrigerators, etc.
  • Petroleum: Petroleum, Petrochemical Products, Lubricants, Liquefied Natural Gas, Up and Downstream etc.
  • Automobile & Vehicles: Cars including SUVs & 4-Wheel Drives, Pick-Up Trucks, Motorbikes, Tyres, Spare Parts and Accessories.
  • Ads That Never Ran: These are ads considered great and impactful by the Agency which however were not exposed .
  • Promotions: All promotional campaigns
  • Miscellaneous: Textile, Fashion, Household Products and any other product not captured above.

 


 

ENTRY REQUIREMENTS FOR LAIF EFFECTIVENESS CATEGORY
The work must have won a LAIF medal in the past 2 years.

  • A copy of the creative brief for the campaign must be shared.
  • A well written case study in not more than 3000 words must be submitted as well. This must include the brand challenge, the objectives of the campaign, the creative idea and solution as well as the business results of the campaign.
  • A short word summary of the above must be submitted
  • A campaign must be integrated.
  • Media budget for the campaign should be shared, so as to allow the jury measure the media spend against the campaign results.
  • The results must be validated by reputable research agency, and by client's own data.

 


 

AWARD TERMS AND CONDITIONS

All entries are subject to the rules of LAIF Awards. The LAIF Awards has the right to request proof of initial publication/air date. Decisions of judges on all matters during judging, including qualifications and categories, are final. Thereafter, the decisions of the Board of LAIF Awards are final.

Any entry that has infringed any Nigerian law and Code of Advertising practice is not eligible.

 

Property of Entries:
All materials that accompany or form part of an entry will become the sole property of LAIF Awards . Accordingly, LAIF Awards will not return any items entered and will not be responsible for their loss or damage.

License:
By submitting an entry the entrant hereby grants LAIF Awards and its agents an irrevocable, royalty free, non-exclusive license to publish and use the entry in any publication, advertisement, marketing or promotional material (including television or radio station news or other programmes related to LAIF Awards), for the sole purpose of promoting LAIF Awards, by any means LAIF Awards chooses, including without limitatio n print, electronic media and broadcast. The entrant also grants permission to LAIF Awards to show, copy or play the entry at such times as LAIF Awards deems appropriate. The LAIF Awards reserves the right to make available for educational and reference purposes, including electronic publishing, any entries. If any television or radio station agrees to telecast a news or other programme related to LAIF Awards, the entrant agrees to obtain any permissions and to absorb talent or other residual charges incurred by inclusion of the entry inthe programme, if required.

Warranties:
By submitting an entry, the entrant warrants that it is entitled to grant the license referred to above and that it has obtained all necessary permissions, usage rights and waivers of moral rights from a ll third parties who contributed to or commissioned the entry, including without limitation the advertiser whose goods or services the entry promotes, producers, directors, photographers, illustrators and performers, together with the owners of any trade or service marks, whether registered or not, which are included in or form part of the entry.The entrant also warrants that the credits and information in the entry are true and correct and that publication and use of those credits and informat ion will not infringe any moral or other rights of the entrant or any thirdparty.

Right to Withdraw Entries:
The LAIF Awards reserves the right, in its sole discretion, to reject any entry, or move any entry to an alternative category.

No Refunds:
Under no circumstances will refunds be issued to entrants. The fee paid for entry is intended to cover the costs of administration, processing and judging.

Please note:
Materials submitted will be kept by LAIF Award Management Board.

 

LAIF Award Management Board will not be responsible for entries not uploaded according to the guidelines.

 

 

 

 




LAIF Award Management Board will not be responsible for entries damaged in transit.

ENTRY TIMELINE

Entry Opens from 1st Sept, to 8th October 2021