The resilient spirit that has taken the big agencies to where they are today and has kept the smaller agencies alive despite the economic realities. A defiant hand breaking through the cracks of those realities and persevering symbolises determination and sacrifice to achieve the end goal.
Making anyone ask, what is the end goal? Why do we continue to do it? Why do we love it so much? The answer can only be... we are STAYING A’LAIF FOR CREATIVITY.
