This year, LAIF 2022 celebrates makers across the spectrum.
Creativity is as broad as it is diverse and that creativity is not the exclusive preserve of people working in the
creative department.
This year’s LAIF award will be focused on diverse and inclusive creativity, welcoming people from all walks of life.
The landscape of creative ideas is changing constantly so we will celebrating all forms of ideas wherever they maybe.
Stemming from this thought - that ideas are in their raw and infancy all around us - our visual approach is to echo this
with raw art direction that comes from the street.
The grunge, grit and raw energy of the street is the our voice this season, as it reminds us of how ideas appear to us
on a day to day basis.
