In the voice of Henry Kissinger

“A diamond is a chunk of coal that really did well under pressure”

Indeed, nothing in life is truer than these words. “ No Pressure, no diamonds”. This is a simple fact of life. The mantra that with Great Grind comes Great Reward is the premise upon which masters conceive and craft masterpieces.
If 2020 taught us anything, it’s that it’s the things that people make that get us through the tough times. This year, LAIF 2021 celebrates makers across the spectrum.
From those who crafted creative campaigns that wowed us to those who made viral challenges that engaged us – we’re here to say stand up and be recognised.
Welcome to LAIF 2021. You Made It!

Welcome to LAIF 2021, from those who crafted creative campaigns that wowed us to those who made viral challenges that engaged us – we’re here to say stand up and be recognised.