The "Young Laifers" Awards is aimed at promoting excellence in brand strategy development as well as encourage craftsmanship in young practitioners.
The culture of genuine creativity in its raw unadulterated form starts from solving
problems with simple ideas before identifying how that solution will be executed with
marketing and advertising techniques.
It is a competition that tasks young creatives paired up as Copywriters and Art
Directors per team to solve real life product and brand communication challenges with
creative campaigns and ideas that can be executed.
Winners are awarded with prize money, gifts and scholarships.
This is poised for young practitioners 30 years of age and under, working within a
recognized advertising organization or in schools and colleges of advertising.
Participation Guidelines:
Participants should be 30 years or below by December 1, 2025.
Only practitioners working within AAAN member agencies are qualified to participate.
Participants must compete as a team of two participants comprising of a Copywriter and Art Director.
The team must have a Code name.
AAAN Member-agencies can send as many teams as possible.
