The “Young Laifers” Awards is aimed at promoting excellence in brand strategy development as well as encourage craftsmanship in young practitioners.

The culture of genuine creativity in its raw unadulterated form starts from solving problems with simple ideas before identifying how that solution will be executed with marketing and advertising techniques.

It is a competition that tasks young creatives paired up as Copywriters and Art Directors per team to solve real life product and brand communication challenges with creative campaigns and ideas that can be executed.

Winners are awarded with prize money, gifts and scholarships.

This is poised for young practitioners 30 years of age and under, working within a recognized advertising organization or in schools and colleges of advertising.


23rd November, 2022



Participation Guidelines:

  • Participants should be 30 years or below by December 1, 2022.
  • Only practitioners working within AAAN member agencies are qualified to participate.
  • Participants must compete as a team of two participants comprising of a Copywriter and Art Director.
  • The team must have a Code name.
  • Member-agencies can send as many teams as possible.

Participation fee is NGN20,000 (twenty thousand naira) per participant and each participant must complete their application by filling the form on the website and successfully participation fee or before Friday, November 18th, 2022.

Participants will be briefed on the competition project on the day of the competition. They will be required to create communication materials for the project.

Participants are expected to come with their laptop and other creative hardware/software. Kindly come prepared for the event.

Winners will be announced on the 26th of November, 2022.

Register with the links below

Young Laifers Student Category Insight Redefini Group

The “Young Laifers” Awards is aimed at promoting excellence in brand strategy development


23rd of November, 2022