The Lagos Advertising and Ideas Festival (LAIF) officially flagged off its 2025 edition, marking a significant milestone as it celebrates 20 years of showcasing Nigeria’s finest in creative excellence.

Lagos. Nigeria. August 8, 2025. The Association of Advertising Agencies of Nigeria (AAAN), the umbrella body for advertising professionals in Nigeria, has announced the kick-off of the 20th edition of the Lagos Advertising and Ideas Festival (LAIF) dubbed 2025 LAIF Creative Festival.

Dear Esteemed Colleagues, Industry Leaders and Creative Minds, It is with immense pride and a deep sense of accomplishment that I present this report, capturing the essence and brilliance of the 2024 LAIF Awards.