American Express is Here

With the rise of the failure of international payments and uncertain cards, we created an integrated marketing campaign which helped to launch the first-ever Access Bank American Express Credit Cards in Nigeria to a streamlined target market of the elite. Using direct marketing, supported with traditional media and PR, we leveraged the bank’s Relationship managers and created enticing communication which piqued the interests of our TA. Sparking organic conversations on Twitter, the campaign had over 34 million impressions and 64,000 website visits in less than 12 weeks.