TURU UGO LOTA- THE PROGRESS JOURNEY

Following the successful run of its pioneering campaign “Turu Ugo Lota 1.0”, the current challenges facing the Igbo man and the unrest in the Southeast, it was necessary to follow up with the commemoration of the achievements of the core consumers at every milestone through story-telling, commending them for their resilience and determination to remain steadfast in their journey to progress. The Life brand recognized the need to continue to instill hope and confidence in its consumers with Turu Ugo Lota 2.0.