Battle of the year campaign

Globacom tasked the agency with creating a campaign that will generate quality buzz and excitement towards the show.However, an obvious challenge we had was that over the years, dance in Nigeria has largely been seen as a hobby. As such, dancers rarely ever get their full accolades. We took a mini-tour around Nigeria, told the story of Nigeria’s most famous dancer - Kaffy and a second film took us from Ikorodu, Lagos all the way to Ungogo, Kano showcasing dance in different forms and shapes. With 2 films ready to go, the campaign stretched into LED Billboards, posters, newspapers, tv squeezebacks as well as finding home on radio. With over 14,000 posts circulating our social media with our hashtag, we generated over 122.5 million impressions. At the end of the competition, the winner was not only rewarded with 84 Million in price but will now be representing Nigeria on the global stage.