Big Brother Dare

The audacious idea was to recreate ‘’The Diary Room’’ (a segment of the TV show where housemates get to share often revealing and explosive thoughts with Big Brother in a private room) in the real world at a high traffic shopping mall. However, to be selected to enter the diary room, bold customers would have to let their curiosity overcome their fear. Our activation tagged ‘’BBN Dare’’ deployed masked ninjas (another key brand asset on the show) in high traffic shopping malls carrying signs that challenged fans that said “ENTER HERE IF YOU GET MIND” a dare to step into a BBN truck and the unknown. Within the truck was waiting a popular Ex-BB Naija contestant (who stood in as the voice of Big Brother) who was ready with a list of trivia questions developed by the agency to test how much of a superfan they were. This activation both let fans live a key moment from the show and meet their favourite celebrities including White Money, winner of season 6, Cross, Liqurose, Saga and Prince.