Onewildcard Limited
Devon King’s Flock Billboard
Campaign description
Sallah is a time for celebration, enjoying Sallah (fried) meat and delicious meals with loved ones.
To increase TOMA and salience for the brand during the Sallah celebration, we designed and distributed reusable leashes to ram sellers in major markets and literally turned every ram in the flock into a Devon King’s billboard.
Credits
Creative Director: Kayode Olowu
Art Director: Glover Oladapo
Copywriter: Adedamola Adesanya
Account Manager: Moriam Suliamon