Nitro 121 Limited
EQUITY PASSPORT
Campaign description
In a world where gender equity remains a challenge for women and girls, empowering them with the right tools is vital to unlock their potential and create more opportunities. We introduce the Equity Passport, featuring the female gender logo on its cover. Each page bears visa stamps representing remarkable women who have championed equity.
Figures like Asma Elbadawi, advocating hijabs in basketball, Serena Williams, and Senator Larissa Waters, the first woman to breastfeed in parliament while pushing for breastfeeding rights, are prime examples. These women have boldly stood for gender equity, benefiting all. We've received 100% positive responses and feedback.
Credits
Lead copywriter: Daniel Osho
Assistant Copywriter: Sheila Uduehi, Wayne Samuel, Mayrose Agbalugo
Art Direction: Chamberlain Ukenedo & Ahmad Obanoyen
Creative director copy: Oyindamola Fakile
Creative Director Art: Chamberlain Ukenedo
Executive Creative Director: Sule Momoh
Managing Director: Lampe Omoyele