Nitro 121 Limited
World Milk Day
Campaign description
Craft a World Milk Day campaign across media channels to spark conversations, boost Arla Dano's brand equity, and resonate with consumers, seizing the day. Building on our "GO FOR IT" campaign, we aim to inspire Nigerians to persevere and progress. Our message emphasizes seizing opportunities, mirroring how we maximize milk's benefits.
On June 1st, we shifted from an emotional approach to a functional one, urging fans to embrace milk for enhanced meal enjoyment. "Milk It" signifies seizing life's opportunities and adding Dano milk to meals for maximum pleasure.
Credits
Lead Copywriter: Ogechukwu Mayrose Agbalugo
Copywriters: Oyindamola Fakile
Lead Art director: Chamberlin Ukenedo
Art Director: Ayodeji Akinwande
Head of Production: Divine Nnadi
Managing Director: Lampe Omoyele
Executive Creative Director: Sule Momoh
Creative Director Copy: Oyindamola Fakile
Creative Director Art: Chamberlin Ukenedo
Business Director: Cyril Nwaoha
Lead Brand managers: Kehinde Adollo, Temitope Taiwo
Brand manager: Victor Anyanwu
Strategy Director: Joachim Atunwa
Strategy: Rolayo Williams
Production team: Alp360