X3M Marketing Ideas Limited
Globacom Roaming
Campaign description
Glo crashed its roaming rates for a few specific countries. We found out that new prices were so low they could compete favorably with local call rates, hence we started to merge different countries with different local places to land the message.
Credits
CHIEF CREATIVE OFFICER: Steve Babaeko
CREATIVE DIRECTOR: Mike Miller
DEPUTY CREATIVE DIRECTOR: Anthony Eigbe
WRITERS: Olumide Aganga, Kelechi Uduma
ART DIRECTORS: Femi Olotu, Sheu Sodiq
BRAND MANAGER: Fikayo Ogundairo, Vivian Obiano, Isaac Barnabas
STRATEGIST: Dave Obaro Obiuwevbi