HAPPINESS WITH ONGA

Onga Seasoning is one of Nigeria’s leading bouillon seasoning product with presence in the essential categories (Cubes & Powder). Being a bouillon seasoning is a category differentiation in the market. Previously, Onga had enjoyed attention from the market through its advertising & sponsorships which had now declined, resulting in low top-of-mind awareness 7% vs Knorr at 31%. Agency was asked to develop through-the-line campaign that will increase top-of-mind awareness for the brand. This included the massively accepted and highly engaging Onga radio jingle.