'NORMAL' ENGINEER (ENGLISH)

Climate change, increased water table, urbanization, and infrastructure development are resulting in a steady rise in demand for durable, weather-resistant, energy-efficient, environmentally-friendly, innovative and sustainable building materials. Especially with high humidity issues in the Southern region of Nigeria leading to moisture-induced damages like mold and mildew, efflorescence, corrosion, lack of structural breathability, Lafarge Africa Plc developed Watershield Cement in response to this need and requested agency to come up with a campaign for it. Fuel Communications developed this engaging and result-oriented Radio commercial, 'NORMAL ENGINEER' (ENGLISH), as part of the communication and marketing mix.