Jameson Independence Day pack Design

INDEPENDENCE PACK Currently Nigerians feel let down by their fathers who they believe have made the wrong decisions for decades. They have created a new narrative around their own Nigeria Independence which translates into freedom from an old way of thinking and action, a clean break from all old school stereotypes. The problem was for the agency to bring to live the can-do spirit in a manner that resonates with the Jameson Way? Our Independence Campaign was centered around Celebrating the Independent Spirit. The message was borne from the brand’s global message and fueled by the need of the new generation to create a new narrative that is different from that of their fathers and forefathers while staying true to the Jameson way. For the visual expression we used numerous combinations of vector imagery, representing many different archetypes of our all inclusive community, in all their authentic glory.