Mastercard Dining Series 2020

In 2020, the world was put into lockdown and SMEs were hardest hit. To reignite Mastercard’s customers’ passion for dining, we partnered with Lost in A City to Start Something Priceless; working with select restaurants in Lagos and Abuja. The objective was to bring support to these businesses by garnering attention towards those businesses and getting customers actively involved while simultaneously reigniting our customers’ passions for dining. The campaign proved successful: Digital and SM generated 316K clicks against the projection of 72k (415% markup). An online click through rate of 7.54% which is thrice the industry standard for such campaigns.