DKK & Associates Limited
MASTERCARD RESTAURANT WEEK
Campaign description
Riding on the wave of the success of the Mastercard Dining series 2020, Restaurant week 2021 commenced with a larger number of participating restaurants, from 50 to 60 restaurants, to grow awarenesses and bring profit for the businesses and this resulted in a larger turnout of diners who wanted to experience the specially curated menus and discounted prices.
It was important to have different categories of restaurants on board, both casual and fine dining to ensure a wider acceptance and participation.
Credits
CREATIVE DIRECTOR: DAVE CHUKWUJI
COPYWRITERS: DICKSON RANSOME & QUEENETH IGBOKWE
ART DIRECTORS: OPEYEMI KAFFO/BOLAJI AJAYI
CLIENT SERVICE: FOLABOMI SALAMI, ADEWUNMI OLUWAFEYIKEMI, YEWANDE FAJINGBESI