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DKK & Associates Limited

MASTERCARD RESTAURANT WEEK

MASTERCARD RESTAURANT WEEK

Campaign description

Riding on the wave of the success of the Mastercard Dining series 2020, Restaurant week 2021 commenced with a larger number of participating restaurants, from 50 to 60 restaurants, to grow awarenesses and bring profit for the businesses and this resulted in a larger turnout of diners who wanted to experience the specially curated menus and discounted prices. It was important to have different categories of restaurants on board, both casual and fine dining to ensure a wider acceptance and participation.

Credits

CREATIVE DIRECTOR: DAVE CHUKWUJI COPYWRITERS: DICKSON RANSOME & QUEENETH IGBOKWE ART DIRECTORS: OPEYEMI KAFFO/BOLAJI AJAYI CLIENT SERVICE: FOLABOMI SALAMI, ADEWUNMI OLUWAFEYIKEMI, YEWANDE FAJINGBESI