MTN Chase Campaign

MTN Nigeria launched "The Chase Campaign," a motivational campaign aimed at empowering youth amid rising unemployment, which reached 5.0% in Q3 2023. The impactful TV commercial inspired young Nigerians to pursue their dreams with resilience. By leveraging popular social blogs and engaging influencers who shared personal stories, the campaign fostered community and sparked conversations. A strategic digital presence, highlighted by a Twitter takeover, maximized visibility, achieving 17.4 million reach and 6 million video views. With 74% of the audience finding the campaign memorable, "The Chase Campaign" solidified MTN's innovative image and deepened brand affinity among Nigeria's youth.