dentsuMCGARRYBOWEN Limited
Nollywood is Home
Campaign description
Nigerians love their homegrown stories and Nollywood stars, regardless of an appetite for international content.
Our Campaign tapped into our insight and served up a metaphor between the Nigerian truth of going home and the fact that Nollywood titles are now home on Netflix. We told the story of a homecoming the Nigerian way.
Working with 20 Nollywood Stars showcasing our culture and lifestyle, we exhibited a variety of Nollywood icons and talents across genres and generations in the biggest talent showcase in Nigeria.
Credits
Copywriter: Sola Mosuro & Baruch Apata
Art Director: Jomiloju Onanuga & Damola Shonubi
Account Mangager: Busolami Aderemi
Deputy Creative Director: Baruch Apata
Business Lead: Funke Adekola
Production House: Ark Resources
Creative Director: Sola Mosuro
Project Manager: Busolami Aderemi
Strategist: Chinonso Ezebuiro