Nollywood is Ours

Nollywood reflects our identity and experiences. While we acknowledge the imperfections in some local content, we still support our own and are excited to see Nollywood celebrated - It may not be perfect, but it is ours Our campaign tapped into this, and we visually articulated the “Nollywood is Ours” messaging in a clear way, using icon stills and shots from stories/movies already told, rooted in Nigerian history, culture, and experiences that have connected with Nigerians across several out-of-home platforms.