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Campaign description

Mothers are renowned for shaping us throughout our lives, regardless of our age, we forever remain a child in their eyes. On Mother's Day 2023, we celebrated the ones who have moulded us into the individuals we have become. Using our base ingredient, the dough, we portrayed pregnancy (a strong symbol of motherhood) as a good analogy to what mothers do, moulding us into a great shape.

Credits

Creative Director: Kayode Olowu Associate Creative Director: Seun Odukoya Art Director: Samuel Olajide Copywriter: Adedamola Adesanya Copywriter: Olayinka Diya Account Manager: Barachel Awana