Rich Tea Vibes

The agency was tasked with raising awareness for the new Rich Tea (snack-sized) SKU and the Tea Biscuit product, positioning McVitie’s Rich Tea Biscuit as the preferred choice for tea breaks. The agency developed this campaign (leveraging the consumer insight that after the lunch break at noon, people have an additional micro meal occasion, before the day ends to perk up their mood) to position McVitie's Rich Tea as the brand that enables consumers to create enjoyable moments that help them energize for the rest of the day.