ideas origin media
The Addmie Way
Campaign description
Addmie sought to relaunch their campaign, emphasizing the core benefits of their product. We crafted relatable scenarios into compelling radio dramas showcasing the advantages of incorporating Addmie into daily meals. The campaign instantly resonated on radio, sparking viewers' curiosity and driving significant interest in Addmie even across our other channels.
Credits
Chief Creative Officer: Israel Obatunde
Business Director: Elizabeth Adesina
Senior Account Managers: Naomi Onih and Patricia Ikoi
Deputy Creative Director (Art): Marvelous Ojo
Deputy Creative Director (Copy): Gift Ukwadinamor
Art Director(s): Joe Omiwole, Samuel Akinrinola, Niniola Olobayo,
Copywriter(s): Ziyadah Edu and Mutmainat Abolore