DKK & Associates Limited
The Kitchen
Campaign description
In 2021, the Mastercard Dining series added another leg with The Kitchen. We partnered with Lost in A City, seeking out aspiring restaurateurs from anywhere in Nigeria and with any background, as long as they had a serious ambition to own their own restaurant.The Kitchen draws attention to the three most important pillars of a successful restaurant: Food, Ambiance, and Service.
The entire process was documented with a film crew that followed the contestants during each of their pop up weeks.
Credits
CREATIVE DIRECTOR: Dave Chukwuji
CLIENT SERVICE: FOLABOMI SALAMI, ADEWUNMI OLUWAFEYIKEMI, YEWANDE FAJINGBESI
COPYWRITERS:Qasim Owokunle/Mmesoma Obi
ART DIRECTORS: OPEYEMI KAFFO