The Rebirth

We developed an experience to commemorate the transition of NNPC into a private company; NNPC Limited. We came up with the overarching idea of “The Rebirth” depicted with the hatching of an egg as the countdown to the unveil. The egg design was used as the main creative for the OOH materials that were deployed PAN Nigeria, and on the day of launch, the egg hatched revealing the new NNPC Logo - The Rebirth.