This is not a full stop

Campaign description

The year 2020 was an extraordinary year as many businesses and individual goals suffered greatly due to the Covid-19 Pandemic. As a brand that refreshes Nigerians and gives them the excitement to keep moving towards their dreams, we created a campaign to fuel the resilient spirit of Nigerians and inspire hope. In execution, we brought the idea of “This is not a full stop” to life by using a special technique called “stop-motion”. In this technique, every single frame is photographed and then joined together to create a motion video.

Credits

CHIEF CREATIVE OFFICER: Steve Babaeko CREATIVE DIRECTOR: Mike Miller DEPUTY CREATIVE DIRECTOR: Dibia Ifeanyi WRITERS: Lynda Nwaizu, Dibia Ifeanyi ART DIRECTORS: Michael Ekenobi Brand Managers: Fikayo Ogundairo, Temitope Ayeni, Olatomi Kolawole