We are the movies they watch

Campaign description

Responsible parenting takes some level of consciousness and being deliberate about our actions around children. To celebrate the 2023 Children’s Day, we harnessed the power of movies as a medium of influence to remind parents of the power they wield in shaping the lives of their wards. Through thoughtfully crafted ads, we showcased the profound impact of our actions on impressionable young minds. Visuals were displayed as posters and onscreen alongside movies showing at the cinema during the 2023 Children's Day celebration.

Credits

Creative Director: Kayode Olowu Associate Creative Director: Seun Odukoya Art Director: Micheal Orogun Copywriter: Adedamola Adesanya Copywriter: Mistura Kadri Account Manager: Adefunke Afolabi