X3M Marketing Ideas Limited
La Casera Heroes
Campaign description
During the peak of the global pandemic, frontline workers like Doctors, nurses, supermarket attendants, food sellers, security operatives etc; become our real life heroes by risking their own lives to keep us all alive.
To celebrate their courage and thank them for their selflessness, La Casera gave them their own superhero identities.
Credits
CHIEF CREATIVE OFFICER: Steve Babaeko
CREATIVE DIRECTOR: Mike Miller
DEPUTY CREATIVE DIRECTOR: Dibia Ifeanyi
WRITERS: Dibia Ifeanyi, Lynda Nwaizu, David Odey
ART DIRECTORS: Michael Ekenobi
Brand Management: Fikayo Ogundairo, Temitope Ayeni, Olatomi Kolawole