X3m Open Door Challenge

A politician released a seemingly normal video on social media where he had two people take turns in opening his car door. The unintended message sent was a story of how government officials tend to waste limited government resources in a that’s officially the poverty capital of the world. The next day, our team released a satirical video, and not only did it immediately go viral, but it also turned into a social media challenge that featured celebs, bloggers, and even brands.