X3M Marketing Ideas Limited
X3m Open Door Challenge
Campaign description
A politician released a seemingly normal video on social media where he had two people take turns in opening his car door. The unintended message sent was a story of how government officials tend to waste limited government resources in a that’s officially the poverty capital of the world.
The next day, our team released a satirical video, and not only did it immediately go viral, but it also turned into a social media challenge that featured celebs, bloggers, and even brands.
Credits
CHIEF CREATIVE OFFICER: Steve Babaeko
CREATIVE DIRECTOR: Mike Miller
DEPUTY CREATIVE DIRECTOR: Anthony Eigbe, Ifeanyi Dibia
WRITERS: Anthony Eigbe, Ifeanyi Idibia, Sidiq Rufai
ART DIRECTORS: Sodiq Sheu, Promise Eventus, Femi Olotu
Brand Management: Fikayo Ogundairo, Temitope Ayeni, Vivian Obiano